Branding and Style Guides

Featuring GMercyU's new 2024 logo

Brand Identity Guidelines (PDF) are visual and verbal assets that are essential properties of the Gwynedd Mercy University identity, as well as a set of rules on how to properly use and combine the assets.

Branding Apparel for University Personnel/ Departments (PDF): Departments are permitted to purchase work apparel for employees using the GMercyU logo, provided all branding guidelines are followed.

Branding Apparel Guidelines for Student Organizations (PDF): Student groups are encouraged to have fun and be creative while representing GMercyU. These guidelines will help in the design and purchase of GMercyU apparel.

Photography Guidelines (PDF): Quality photography is a crucial part of GMercyU’s brand. Our goal is to use interesting, compelling imagery that reflects GMercyU’s dynamic environment.