Bachelor of Science (BS) Degree in Marketing Program

At GMercyU, you won't just study marketing, you'll practice it. Our Bachelor of Science in Marketing builds your foundation in market strategy, consumer behavior, and integrated marketing communications, then puts you to work applying it through real social media campaigns, digital strategy projects, and CRM tools, so you graduate with a portfolio, not just a transcript.

• Small class sizes mean real access to your professors and peers, not just a seat in a lecture hall.
• Every class is taught by faculty who've worked inside the industry (no teaching assistants at GMercyU), so you're learning from people who've actually run these campaigns, some for iconic brands.
• A required internship gets you real work experience before you graduate.
• Join GMercyU's Marketing Club to collaborate with peers, attend events, and stay current on trends in advertising, digital marketing, and branding.
• Our education is rooted in the values of the Sisters of Mercy, compassion, social justice, and service, built directly into how we teach fair business practices, sustainability, and social responsibility.
• The Griffin Edge helps you connect your GMercyU experience to your career goals, so you're ready to ace interviews and launch your career.

You'll leave GMercyU knowing how to think critically about a market, communicate a message clearly, and understand the real impact of the marketing decisions you make.

Empowering our students with actionable, skill-building experience:

• Opportunity to earn industry endorsements such as Salesforce Badges, Foundational Google Ads, and Google Marketing Platform certifications, along with industry social media, inbound, and AI certifications to enhance and differentiate your knowledge
  
  
• Assignments that provide hands-on experience using industry-standard tools, empowering you to amplify your learning and career readiness
  
  
• Honing essential skills employers value, such as critical thinking, communication, and adaptability in a rapidly changing landscape
  
  
• Participate in a marketing capstone project for presentation at a university-wide research conference

4+1 MBA Degree Option
Apply for this option during your junior year
Gwynedd Mercy University makes it easy for our business graduates to earn an advanced degree. With GMercyU's 4+1 MBA program option, students with a GPA of 3.0 or higher can earn both a bachelor of science (BS) degree in marketing and a master’s degree in business administration (MBA) in just five years.

Skip the grad school entrance exams by taking graduate credits during your senior year – as part of your undergraduate tuition – and then seamlessly completing your MBA the following year. 

The Maria Bradley ’73 Business Innovation Hub will open in 2027, where students will come together to create solutions that improve organizations, strengthen communities, and build a better future.

Through human-centered design-thinking, new product development, and participation in innovation challenges, students will develop the skills needed to solve real problems and create lasting value.

Stay tuned for more information!

In addition to general education courses, business marketing degree students complete the following:

Foundation - 15 credits

Business Core - 15 credits

Marketing Core - 27 credits

Credit Requirements
A minimum of 120 credits is required for the bachelor’s degree in marketing.

Undergraduate Minors
Increase the value of your marketing degree by adding an undergraduate minor that best suits your personal and professional goals.

Here's a closer look at a few of the classes you'll take as a marketing major.

MKT 305 CRM Technology & Strategy (3 credits)
Every great customer relationship runs on data. In this course, you'll work hands-on in Salesforce, the CRM platform used by companies worldwide, to track customer behavior, manage relationships, and turn data into strategy.

MKT 333 Integrated Marketing Communications (3 credits)
A brand's message has to work everywhere at once: social, digital, print, in-store. This course teaches you to build a campaign that ties every channel together, from concept to media planning to measuring what actually worked.

MKT 410 Digital Marketing (3 credits)
Consumers search, shop, and interact with brands online before they ever walk into a store. You'll learn inbound and outbound digital strategy, mobile marketing, and how to read the metrics that show whether a campaign is actually working, and you'll walk away with a professional certification and a digital marketing plan you built yourself.

MKT 438 Social Media Marketing (3 credits)
Social media is where brands are built and broken. You'll learn how companies use platforms strategically, not just post content, covering audience targeting, content strategy, influencer partnerships, and how to measure real impact.

MKT 407 Strategic Market Management (3 credits)
This course puts you in the driver's seat of a real marketing strategy. You'll analyze competitors, evaluate market opportunities, and decide where and how a brand should compete, then build a complete marketing strategy and defend it in an executive-style presentation, the same way you'd pitch it to a real leadership team.

For all marketing program course descriptions, please refer to the University Catalog.

Beyond the courses that go deep on marketing itself, you'll also build a foundation in the business skills that make marketers valuable across an organization.

A Digital Communications concentration is also available for students who want to add coursework in digital analytics, content creation, and social media strategy to their marketing major.

Melissa Dennis, DBA
Position: Assistant Professor, Chair of the Undergraduate Business Department
Did You Know? Dr. Dennis spent 15 years working for Disney Parks, Experiences and Products in customer relationship and customer engagement, supporting Walt Disney World, Disneyland, Disney Vacation Club, and the Disney Cruise line businesses.
Read bio

Luigi Corrado, Jr., CPA, MT
Position: Assistant Professor
Did You Know? Professor Corrado spent nearly 20 years in the accounting industry as a financial statement auditor, corporate controller, and senior consultant with a variety of firms.  
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Alan Harper, MBA, PhD
Position: Professor of Finance
Did You Know? Dr. Harper has 20 years of management experience and has published more than 15 peer-reviewed articles.
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Maddie Herman, EdD
Position: Assistant Professor and Program Director, Sport Management
Did You Know? Dr. Herman has worked for the Philadelphia 76er's and Wells Fargo Center, and ran GMercyU's Intramurals and Recreation program.
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Margaret Rakus, EdD
Position: Assistant Professor
Did You Know? Dr. Rakus has held industry positions in marketing and public relations. She holds certifications in Tableau, Hootsuite, Google Analytics, Google AdWords, and more.
Read bio

To make your transition from the classroom to the workplace as smooth as possible, GMercyU requires marketing majors to complete a relevant internship during their junior or senior year. Not only will you gain valuable networking connections and relevant work experience for your resume, your internship might land you a full-time position after you graduate.

GMercyU marketing students have recently completed internships at these organizations and more:

• American Pool Service
• Art of Living Print Media
• Back on My Feet
• Educere
• MMIT (Managed Markets Insight & Technology)
• Radius Health
• Source One
• The Disney Company

Part of our marketing degree's appeal is its versatility. You'll be qualified for an entry-level position in an array of careers. And with employment growth rate that's twice than the national average (per the Bureau of Labor Statistics), you’ll enter a field with opportunity. Here’s a look at a few specific career paths.

Top Jobs for Marketing Majors

Marketing Manager
Description: These professionals play a critical role in business, inspiring interest in services or products, identifying potential new customers, developing pricing strategies, monitoring market trends, and more.
Degree Requirements: A bachelor’s degree
Average Salary: The median annual wage in the U.S. is $161,030.*
*Source

Marketing Research Analyst
Description: Studying the market, marking research analysts collect and analyze data to help companies understand what consumers want and what they’re willing to pay for those products or services.
Degree Requirements: A bachelor’s degree
Average Salary: The median annual wage in the U.S. is $76,950.
*Source

Sales Manager
Description: A sales manager oversees a company’s sales team, from hiring and managing staff to designating sales goals, and they are responsible for their team’s success. These positions often require travel.
Degree Requirements: A bachelor’s degree
Average Salary: The median annual wage in the U.S. is $138,06.
*Source

More Possible Careers for Marketing Majors

• Advertising and promotions manager
• Brand manager
• Chief marketing officers (CMO)
• Communications assistant
• Creative director
• Digital marketing specialist
• Email marketer
• International marketing specialist
• Marketing analyst
• Marketing assistant
• Marketing coordinator
• Marketing director
• Marketing planner
• Marketing specialist
• Meeting, convention, and event planner
• Mobile marketing specialist
• Product manager
• Public relations manager
• Search Engine Optimization (SEO) manager
• Sales representative
• Social media marketing specialist
• Vice president of marketing

*Some of these careers may require additional education or certifications. This is only a partial list and not meant to limit you.

At GMercyU, we’ve designed our marketing degree with the goals of giving marketing majors the best student experience possible for future career success.

Evan Yannuzzi '24
Current Position: Financial Services Professional, MassMutual

"GMercyU professors make coming to class fun, rather than just sitting in a lecture. It’s more project-based with in-class participation more than anything else. Classes like these have made me more confident in my public speaking abilities." Meet Evan

Emma Spangler '23
Current Position: Transfer Admissions Counselor, GMercyU

"After my internship [at Partner Centric} was over, I was offered the position to stay as an internal support specialist in the affiliate marketing field. The work I did was essentially what my digital analytics class was all about." Meet Emma

Read more Griffin Success Stories.